Canadian Blood Services encourages youth blood donation with online music trivia game
87% of young Canadians see blood donation as a way to make a contribution to their community – Ipsos Reid
Toronto, March 29, 2006 – Canadian Blood Services, Dell Canada Inc. and Yahoo! Canada Co. today announced the launch of an online music game to inspire blood donation among Canadian youth. Featuring a three-round interactive music trivia game this promotion is available today at www.dontmissabeat.ca., and allows participants to have fun with music, learn about the importance of blood donation, and win prizes provided by Dell Canada Inc. and Yahoo! Canada.
“Young Canadians are socially conscious and want to make a difference,” said Steve Harding, Executive Director, Marketing and Communications, Canadian Blood Services. “Blood donation is often referred to as a “rite for passage” for Canadians turning 17. It is a way for youth to express their individuality while still satisfying the desire to make a difference in society. Through just one blood donation, our unique and individual gift has the potential to save up to three lives, and make a direct, and positive impact on your community.” In fact, 87 per cent of young Canadians recently polled by Ipsos-Reid ranked blood donation as one of the ways to make a significant contribution to their community. “This on-line music game will empower young Canadians to get involved with saving lives, while experiencing a great new on-line music service. ” Harding added.
“Yahoo! Canada is delighted to be working with Canadian Blood Services to help educate young people about the importance of giving blood,” said Kerry Munro, General Manager, Yahoo! Canada. “And, we believe that by launching an interactive online music game, we can inspire young Canadians to give back to the community and have fun with music at the same time.”
The decision to work with Dell Canada and Yahoo! Canada was based on more than the ability to connect with young Canadians. “We look for organizations that are committed to corporate citizenship and who can help spread the message of blood donation to Canadians at large,” says Harding. “We are honoured that Yahoo! Canada and Dell Canada have become so involved with a cause like ours, and their endorsement helps Canadian Blood Services show how one simple act can save or improve up to three lives.
“The need for blood can affect all Canadians at some point in their lives. The drive for blood donations has long been an effort supported by Dell and Dell employees in Canada. Dell’s involvement will help Canadian Blood Services reach Canadian youth to ensure that the critical needs of Canadians are met,” said David Gair, Director Home & Small Business Marketing, Dell Canada.
The need for blood is ongoing and nobody is more aware of this fact than, Mehdi Shickh of Whitby, Ontario.
“I didn’t know at the time I would be depending on the generosity of blood donors with my transplant,” remembers Mehdi.
At 12 years of age Mehdi was diagnosed with profound kidney failure and in June 2002, through the love of his father and the kindness of blood donors, Mehdi received a new kidney, from his father. Mehdi realizes the sacrifice his father made for him but also recognizes the selfless act of people he didn’t even know in providing blood for his transplant surgery.
“As well as receiving my Dad’s kidney; I owe it to blood donors as well with saving my life,” confirms Mehdi. “And I encourage my fellow Canadians to donate blood.”
How Don’t Miss a Beat works
Starting today through May 31, 2006, participants in Don’t Miss a Beat play a music trivia game available at www.dontmissabeat.ca. The game has three rounds where game players hear music clips and answer questions on naming the artist, the song title and the artist and song title. Players choose between country, rock, alternative, hip hop and pop music genres. Participants also have an opportunity to win one of 15 Yahoo! Music Unlimited Canada one-year subscriptions, one of 32 Dell DJ Ditty MP3 players or the grand prize of a Dell HDTV. As an added incentive, visitors to Canadian Blood Services locations this spring (March 27 to May 31) will be eligible to receive an additional 25 Don’t Miss a Beat entry ballots towards the promotion’s prizes.
It takes about 50 donors to collect enough blood for the victim of a car accident and it tales about 100 donors to collect enough blood for a liver transplant and few people realize that blood has a shelf life of only 42 days. Canadians interested in becoming blood donors are encouraged to contact Canadian Blood Services at 1 888 2 DONATE (1 888 236-6283) for blood donor clinic information, eligibility information or to book an appointment.
About Canadian Blood Services
Canadian Blood Services is a national, not-for-profit charitable organization that manages the blood supply in all provinces and territories outside of Quebec and oversees the country's Unrelated Bone Marrow Donor Registry. Canadian Blood Services operates 41 permanent collection sites and more than 19,000 donor clinics annually. The Provincial and Territorial Ministers of Health provide operational funding to Canadian Blood Services. The federal government, through Health Canada, is responsible for regulating the blood system. For more information, please visit our Web site at www.blood.ca.
About Yahoo! Canada
Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, www.yahoo.ca and http://francais.yahoo.ca. Yahoo! Canada is headquartered in Toronto, Ontario.
About Dell Canada Inc.
Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products, notebooks, servers and storage, and has offices in Toronto, Ottawa, Montreal and Edmonton. Information on Dell Canada and its products can be obtained on the World Wide Web at www.dell.ca.
About Dell Inc.
Dell Inc. (NASDAQ: DELL) is a trusted and diversified information-technology supplier and partner, and sells a comprehensive portfolio of products and services directly to customers worldwide. Dell, recognized by Fortune magazine as America's most admired company and No. 3 globally, designs, builds and delivers innovative, tailored systems that provide customers with exceptional value. Company revenue for the last four quarters was $52.8 billion. For more information about Dell and its products and services, visit www.dell.com.
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For more information contact:
Media Relations Manager
Canadian Blood Services
Fleishman-Hillard for Yahoo! Canada
GCI Group for Dell Canada
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